Let us light up the words on your page
“Words are, of course, the most powerful drug used by mankind.” – Rudyard Kipling
Wordsmiths South Africa is a cutting-edge editorial support agency that offers an end-to-end service for PR companies and corporate communications departments, taking care of the research, writing, checking and/or rewriting press releases for distribution to the media and the industry at large. Our highly experienced team of former journalists, news editors, PR professionals and published authors know how to write reports and media releases that are topical, relevant, interesting, grammatically correct, and have the best chance of generating positive publicity. Wordsmiths South Africa works behind the scenes, meeting deadlines and producing work that everyone can be proud of.
Our writing services include:
Dotting the i's and crossing the t's
Wordsmiths' copy-editors have a reputation for careful and meticulous work. They will produce a final text that is correct, consistent, suitably structured, and expressed in an appropriate style for the readership. Our editing policy reflects our respect for authors’ work: we make changes only to correct and improve a text, and we take particular care to retain an author’s personal style. Our editing brief generally includes the following:
“A word that is misspelt stands out from a sentence like a yellow sunflower in a field of red roses.” – Naidu Buyyala
Wordsmiths South Africa is a cutting-edge editorial support agency that offers an end-to-end service for PR companies and corporate communications departments, taking care of the research, writing, checking and/or rewriting press releases for distribution to the media and the industry at large. Our highly experienced team of former journalists, news editors, PR professionals and published authors know how to write reports and media releases that are topical, relevant, interesting, grammatically correct, and have the best chance of generating positive publicity. Wordsmiths South Africa works behind the scenes, meeting deadlines and producing work that everyone can be proud of.
Our writing services include:
- Copywriting - sparkling headlines, subheads, blurbs and pay-off lines
- Website copy
- Marketing and promotional material
- Media releases
- Technical/specialised writing (health, IT, business, etc)
- Special projects (annual reports, feature articles, corporate and management profiling, proposals)
- Books, feature articles, reports and training manuals
Dotting the i's and crossing the t's
Wordsmiths' copy-editors have a reputation for careful and meticulous work. They will produce a final text that is correct, consistent, suitably structured, and expressed in an appropriate style for the readership. Our editing policy reflects our respect for authors’ work: we make changes only to correct and improve a text, and we take particular care to retain an author’s personal style. Our editing brief generally includes the following:
- To make corrections electronically onto a digital copy, and provide a clean final text in digital format.
- To correct errors of grammar, spelling and punctuation.
- To establish consistent use of terminology, spelling, capitalisation, italics, hyphenation, abbreviations and numbers.
- To ensure appropriate use of language, based on the intended target audience of the material.
- To ensure a logical flow in the discussion/argument.
- To ensure the information is presented clearly and concisely.
- To simplify language where necessary (using short sentences, bullets instead of long paragraphs, simple words, etc) for accessibility.
- To eliminate unnecessary duplication and repetition.
“A word that is misspelt stands out from a sentence like a yellow sunflower in a field of red roses.” – Naidu Buyyala
